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AI is already advising millions of people on their finances, despite 42% of consumers preferring to speak to a human.
The FCA published two significant documents in the past few weeks as part of the Mills Review. It is an ongoing examination of AI's long-term impact on retail financial services. The first release sets out the regulatory direction of travel, the second surveyed over 5,000 UK consumers about what they're actually doing with AI when it comes to their money. We've explored and pulled out some of the key talking points from the consumer research, as this is where the real insigh
Jul 224 min read


Future Finance Publish their Impact Report, revealing 95% innovation adoption rate among UK financial services firms
Attendees at the Finale event in November 2025. Read the full report Future Finance, the Innovate UK and Economic and Social Research Council-funded accelerator programme, has found significant progress in driving innovation adoption across the UK's financial services sector. Future Finance’s impact report documents the programme's work since autumn 2023 with SMEs and mid-tier financial services firms, organisations that collectively form the backbone of one of the UK's most
Apr 222 min read


Finfluencers – opportunities and implications for collaboration in the financial advice and wealth management sector
This blog first featured on Ashfords' website here . In November, Ashfords took part in the latest Future Finance Collaborative Challenge Programme – as part of an expert panel discussing the rise in popularity of ‘finfluencers’ and potential for engagement with financial advisors and wealth management firms. This article highlight opportunities, risks and implications ‘finfluencers’ bring to the space, providing helpful insights for firms helpful insights for firms consi
Dec 12, 20256 min read
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